iPhone Represented Massive 76% Of October Smartphone Sales In Japan


An astonishing 76 percent of new smartphone sales in Japan for the month of October were either iPhone 5s or 5c handsets, according to recent data.

The report comes from a Kantar World Panel, and demonstrates just how far Apple’s share of the Japanese smartphone market has increased over the present quarter.

Apple captured a reported 14 percent in the months of July and August, rising to a (then) record-breaking 34 percent in September, and then more than doubling last month.

The principle explanation is Apple’s deal with NTT DoCoMo, Japan’s largest carrier, which represented 61 percent of new smartphones for the month of October.

This makes Apple’s impending deal with China Mobile an interesting one to follow.

  • aardman

    Wow. Total victory. There is no other way to describe it. For folks who hung on through the combined manipulators’ assault on AAPL, vindication (moral and pecuniary) is just around the corner.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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