Publisher’s Letter

By

striscia

The worst gift I ever gave was the time that I presented my father with a doormat for Christmas.

In my defense, he was impossible to buy for and I had already tried everything. Robes. Records. Books. In total desperation on Christmas Eve, I noticed that his doormat was all frayed and coming apart.  This struck me as a genius idea. Practical. Useful. Not one more piece of junk cluttering up his life. It seems to me that gift giving is too often about buying more stuff for people who don’t need it; here was an opportunity to give him something he would use every day and actually needed. kahney

It seemed like an inspired purchase until he opened it up. There was the family reunited on Christmas morning, staring at a crappy doormat. Dad was unimpressed. Then my brothers started cracking up. It quickly became a family joke: my gift to him was the worst Christmas gift of all time. It was too late to resurrect my reputation for that year and many years after, despite all my thoughtful presents.

I didn’t start out as a bad gift giver. When we were kids, my brothers and I used to spend a lot of time making stuff for our parents. We went through an Origami phase that folded in the thoughtful with the handmade:  I remember laboring over a box for my mom to keep her jewelry in, for example. And of course, my parents would make a big fuss over our handiwork, like parents do.  Then, as you grow up, you end up being lazier about choosing presents. You lose touch with your parents and sometimes the other people in your life. You don’t know what they’re interested in or really need.

Gift giving can become a meaningless routine — the worst gifts to my mind are the really generic ones. Like a tie rack or electric wine bottle opener. You know, basically anything for sale in the SkyMall designed to placate that loved one you forgot about while traveling. These are the inexcusable gadgets that don’t work better than the no-tech versions, plus the batteries die, they require space on the counter, etc. And, let’s face it: you cannot really improve on a corkscrew. (How many wine bottles do you open on a daily basis, anyway?) That’s the kind of  default gift you fall back on because it costs a little more, it’s designed as a “gift item,” and when you don’t know what else to get someone, you buy it.

Enter the 2013 Cult of Mac Gift Guide. We’ve picked out the stuff that is genuinely useful, that will add some value to your iDevices and those of your loved ones. Charlie Sorrel, our reviews editor, is captaining the effort. All year round, he wades through thousands of press releases and has a great eye for striking gadget paydirt with things you really want and need to own. Plus you can bet that he’s seen every iPhone handlebar accessory and pedalled them all out, too, with an eye to keeping your wallet half full, which never hurts.

What’s on my list? This year, my mom got her very first iPhone. (A gold one!) So I’ll be looking out for something useful for her; she’s a typical retiree who takes a lot of pictures but is used to be taking them with a regular camera.

Spoiler alert: she definitely won’t receiving an iDoormat.

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