This is Cult of Mac’s exclusive column written by an actual Apple Store Genius who answers all your questions about working at an Apple Store. Our genius must remain anonymous, but other than “Who are you, anyway?” ask anything you want about what goes on behind that slick store facade.
This week our Genius dishes on how whether working at the Apple Store could get you a gig working in Cupertino as well as Apple’s motivations for never offering big sales on its iDevices and Macs. Then our Genius will take you on a tour of the secret little features at the Apple Store you might not have noticed on your last visit.
Got a question you want the inside scoop on? Send us your questions and the answers will be published first in Cult of Mac’s Magazine on Newsstand. Send your questions to newsATcultofmac.com with “genius” in the subject line.
Will working at the Apple Store help me land my dream job of working for Apple in Cupertino?
Probably not. Apple Retail is an entirely separate division of Apple Corporate. Growth within the retail store happens, although rare. I have met a couple of managers who have gone from specialist to genius and then on to leadership roles. However, most managerial and other leadership positions are filled by candidates with leadership experience at other retailers. They may know how to command a team of workers and how to talk to customers, but they often lack familiarity with the ins and outs of Apple’s retail procedures on a low level. Transferring from a retail position to a corporate position is unheard of, as far as I know.
In the past, Apple’s Black Friday deals have been modest, to say the least. Why would a company that struggles to manufacture enough products just to keep up with the demand discount these phenomenal full price products that seem to sell themselves? They don’t need “door busters” to bring people into their stores but if a meager discount can bring in just a few more, why not?
Apple Stores sell more during the last quarter than any other. Any large discounts would take away from their already stellar holiday revenue.
If your wallet is hurting this season, check out your options in the Online Apple Store in the refurbished and clearance section. These deals are often much better than any offered on Black Friday and still have the full Apple warranty.
Otherwise, you’re more likely to find a better deal at another retailer. If you’re set on buying from Apple and want to avoid lines, I recommend purchasing your stuff online and avoiding the craziness altogether. Try personal pickup to get your product from your closest Apple Store without waiting in lines if you’re worried about getting a $2,000 Mac stolen from your porch.
What are some hidden “features” of the Apple Store that most customers don’t know about/notice?
Apple Stores are designed to be more and more efficient every day. Next time you visit a store, take a look around to see some of the hidden features that help the wood-and-steel adorned stores sell as many iDevices as possible. It’s easy to spot our portable Point of Sale (POS) systems which consist of an encased iPod with dedicated apps that allow us to scan products and swipe cards.
What you might not see is the cash drawers at the end of the display tables. With one click these drawers pop open wirelessly for cash transactions. Our special iPods, called EasyPays, can also print receipts to the hidden printers underneath the product tables.
The tote bags that are given to carry out purchases can also be found here. The tables also house security alarms that are triggered if a device is removed from the table. Inside, there’s also a network and power hubs for the display products. You can usually find a couple of card terminals around the store that are used in case of EasyPay issues.
If you’re at the Genius Bar, in the training or setup area and need a quick charge, check under the tables – or bar depending on the store – to find hidden power outlets and ethernet ports for wired network connections, cables not included.
