Yowza! Product (RED) Mac Pro Sells for $977,000 at Auction

Product Product (RED)-Mac-Pro

One-of-a-kind Product (RED) Mac Pro

Now here’s one for the record books – a special one-of-a-kind Product (RED) Mac Pro, created jointly by Jony Ive and Marc Newson, sold at Sotheby’s on Saturday for $977,000! The upper six figure bid makes the (RED) Mac Pro the most expensive desktop computer ever built or sold.

The auction was held by Sotheby’s to benefit The Global Fund to fight AIDS, tuberculosis and malaria. Pre-auction estimates for unique red Mac Pro were between $40-60,000. At nearly $1 million this price tops by nearly half that of the previous auction record holder, an Apple 1 at $671,000. Apple’s newest product takes the crown from its oldest.

In addition to the tower of power, the auction also sold other items designed by Ive and Newson including a pair of Rose Gold Apple Earpods for $461,000 (estimate $25,000), a custom Leica Digital Camera for $1,805,000 (estimate $750,000), and The (RED) Desk for $1,685,000 (estimate $500,000).

As a group, the products auctioned off at the special event raised nearly $13 million for the fund. The Global Fund and Product (RED) are both spearheaded by U2 lead singer Bono. Since 2006, Apple has donated over $65 million to the cause.

Kinda makes the $2999 entry level price for a new black Mac Pro seem a downright bargain!


Open Back Panel and Top of (RED) Mac Pro

  • aardman

    Raising funds to fight global AIDS, TB & Malaria? I’m guessing Bill Gates was the winning bidder. And the Ive-Newsom table sold for 1.6 mil and the Leica for 1.8 Mill. Yowsa.

  • ScottCLandis

    I understand it was for charity and everything, but everyone keeps talking about the Ive-Newson “design.” Can anyone explain to me what special design went into this particular device, other than putting the official Product (RED) color on the casing?

About the author

Adam RosenAdam Rosen is an Apple certified IT consultant specializing in Macintosh systems new and old. He lives in Boston with two cats and too many possessions. In addition to membership in the Cult of Mac, Adam has written for Low End Mac and is curator of the Vintage Mac Museum. He also enjoys a good libation.

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