Leander’s new book “Jony Ive: The Genius Behind Apple’s Greatest Products” has debuted on the New York Times Bestseller list. (Thank you. Thank you. Thank you. And huzzah!)
If you want to get a feel for the book, check out this excerpt over at Medium, which is richly illustrated with sketches and photographs of some of the prototypes.
The Medium excerpt is how Leander wanted to originally write the book; illustrated with all the images leaked during the initial Samsung vs. Apple trial. We’ve seen the prototypes all over the web. What is missing, though, is the journalist’s most important tool: context. This treatment pairs the pictures with the details of Apple’s design process.
The story behind the birth of the iPhone is about as compelling as the reasons it’s always in your pocket. There were brainstorming sessions around a kitchen table at Apple headquarters to hash out the pinch-and-zoom functionalities; Steve Jobs taking a hard line about too-hard edges on an early prototype and the race to whittle down all that tech into a slim and beautiful body.
As with any important creation, there were some difficult stages of development — and more than a few nauseous moments about what the outcome would be.
So please do check out full excerpt over at Medium and let us know what you think.
Are we better off with the “Sandwich” iPhone design, or should we be toting the “Extrudo?”