Apple Posts Highest Score Ever on Customer Satisfaction Index

Apple, Inc. ranks first in customer satisfaction among its PC industry peers for the fifth year in a row, posting the highest score ever recorded in the American Customer Satisfaction Index. Apple’s 85 score is a full ten points higher than runner-up Dell, which joined Apple as the only computer companies in the University of Michigan survey to record increases over their 2007 scores.

Claes Fornell, a professor at the university and head of the ACSI, said, “we have never seen a gap between the leader and the rest of the pack this big,” but acknowledged Apple’s lead was likely affected by widespread disappointment with Windows Vista among HP-Compaq, Dell and Gateway consumers.

Apple’s score also does not reflect the customer service turmoil the company has tried to weather since launching iPhone 3G and MobileMe in July, problems Fornell expects will cause Apple’s score to level off in next year’s survey.

Via CNet

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