Apple Stores Not Opening On Thanksgiving After All

eatthedamnturkey

It was just last week that Cult of Mac was bemoaning the kind of consumer society we live in where we’re so desperate for the latest iPhone that Apple Stores have to be opened on Thanksgiving.

The specific branches said to be opening on November 28 included Fifth Avenue (NYC), West 14th Street (NYC), North Michigan Avenue (Chicago), Lincoln Road (Miami Beach), San Francisco (Calif.), Pioneer Place (Portland, Ore.), The Grove (LA), Third Street Promenade (Santa Monica), Fashion Valley (San Diego), and Ala Moana (Honolulu). This meant that Apple would have followed the lead of other mass-market retailers wanting to jump-start this year’s Black Friday shopping — with Apple’s Market Directors motivated by the potentially lucrative holiday-quarter performance bonuses.

Well, since then it seems that cooler heads have prevailed since Apple has reportedly canceled plans to keep stores open on Thanksgiving, with the explanation being that it is important for Apple retail employees to be home with their families for the holiday. The decision apparently came directly from Tim Cook himself — clearly eager to continue living up to his “Apple as a force for good” mission statement.

(Of course, if you’re dead set on buying an Apple device this Thanksgiving you can still go to Walmart, Best Buy and Target.)

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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