Android may have greater market penetration than ever before, but it also has more defectors than ever. According to new data, in fact, more Android users are migrating to the iPhone than ever before.
In a new report, the Consumer Intelligence Research Partners (CIRP) interviewed four hundred new iPhone 5s and iPhone 5c buyers, and found that 20% of the respondents were upgrading from Android devices. That’s one out of five customers. But just a year ago, that number was only 12%.
Android defections aren’t the only numbers on the rise. More and more iPhone customers are upgrading to new iPhones. A year ago, only 55% of new iPhone buyers were upgrading from a previous model, but this year, that number is at 65%.
So Android is losing customers, while the iPhone is keeping more and more of them. That sounds about right. Who’s really winning the smartphone wars?