Hartmut Esslinger, Apple’s first celebrity designer, is coming to the Jony Ive book launch party on Thursday!
This is super exciting. Esslinger is giant of the design industry. He was hired by Steve Jobs in the mid-1980s to bring world-class design to Apple. Jobs wanted to make Apple “the Olivetti of Silicon Valley,” a world leader in design. He succeeded amazingly well. Esslinger was responsible for Snow White, a distinctive design language that dominated the entire computer industry for more than a decade, and other industries too.
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A native of Germany, Esslinger founded Frog Design, which has become one of the world’s leading design agencies. Esslinger has just published a new book about his experiences woking with Jobs called Keep It Simple – The Early Design Years of Apple.
Esslinger will be joining about 50 tech journalists from the Bay Area, who are gathering for the launch of Leander’s new book about Apple’s current head of design, Jonathan Ive, which is being released on Thursday, November 14.
The invite-only party at a swank cocktail lounge will be attended by journos from the New York Times, Wall Street Journal, Wired, BBC, Bloomberg Businessweek, AllThingsD, The Verge, Fortune and many other great media outlets.
We invited Jony Ive himself and Robert Brunner, the former head of the design studio who hired Ive to Apple and helped with the book. Both are out of town, unfortunately.
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Leander’s book, Jony Ive: The Genius Behind Apple’s Greatest Products, is being released this Thursday, November 14th.
We want to give a shout out to all the great companies who have offered to sponsor this event. Please take a moment to check out their excellent products on the website links we’ve provided. Perfect timing for Holiday shopping!
