Music streaming service Deezer has today announced that it now has more than 5 million paid subscribers worldwide, and it’s launching a new native Mac app that will improve the Deezer experience on your desktop. The app will sync with your existing iTunes library, and it will allow you to store music locally for offline access.
Launched back in 2007, Deezer is a subscription-based music service that rivals Spotify and Rdio, and it now offers a library of over 30 million tracks. Last October, the company had just 2 million paid subscribers, so its service has been growing rapidly over the last year.
“Doubling the number of paid subscribers in 12 months sends a hugely encouraging signal that music streaming’s time is now,” said Axel Dauchez, Deezer’s CEO. “One year ago we pledged to launch Deezer worldwide because we felt music deserved to be truly global. One year on, we are proud to say that we have over-delivered on our promises.”
The company will be hoping that its new Mac app will boost its numbers of subscribers yet again. Deezer has traditionally been a web-based service, but offering a native app will give its users access to new features that they couldn’t get through their browser — such as offline access.
The Deezer app sits in your Mac’s menu bar and drops down in a slimline window when you want it — so it’s always just one click away no matter what you’re doing.
Deezer also has native apps for Windows 8, Windows Phone, BlackBerry, Android, and iOS.
If you prefer the company’s browser-based client, then you can now enjoy two new features called “Hear This” and “Explore.” The first is displayed when you first login and it provides you with music recommendations, playlists created by friends, and more. The latter lets you find new music by seeing editors’ picks by region or genre.
Hear This will make its debut on November 12 on the desktop, and November 17 on Android and iOS. Explore will be available later this year.
Via: The Next Web