Tim Cook Hints At “Great New” Product Categories


It might not be the iCar that Berenberg analyst Adnaan Ahmad recently recommended Apple invest in, but Tim Cook nonetheless dropped some hints about forthcoming new products in previously unexplored categories while announcing the company’s final quarter financials.

During his introductory remarks, Cook noted that Apple sees “significant opportunities ahead of us in both current product categories and new ones” and later reiterated that the company was working on some “great new products in areas where we do not participate today.”

This isn’t, of course, the first time Cook has talked about innovation at Apple. In February last year, Cook told Forbes that Apple was working on “some products that will blow your mind,” although these turned out to be revisions of existing product lines rather than the next iPod, iPhone or iPad. This time, Cook’s comments were slightly more focused, acknowledging Apple’s interest in entering new product categories, but refusing to be pinned down on a date.

“In terms of new product categories specifically, if you look at the skills that Apple has from hardware, software, and services, and an incredible app ecosystem, this set of things are very, very unique,” Cook commented.

In the meantime, reports continue to swirl about what Apple’s next big product launch will be: with the two most persistent rumors being a smartwatch to compete with Samsung’s Galaxy Gear, and a next generation television set. With the tech world being very much of the “what have you done for me lately?” mindset, Cook has been under pressure to deliver Apple’s next great product line practically since the moment he took the job as CEO. Last month Fox Business Network’s Charlie Gasparino claimed that Apple’s board is pressuring him to innovate faster.

Because, if true, that is always the best way to ensure quality products. Right?

For now, guess we’ll just have to keep on waiting with bated breath.

  • Source Apple quarter financials
  • GuillermoVidalT

    I see a sneak-peak of the new iWatch in late November 2012 and a 2014 Apple’s iTV launch. Both of them launching in mid 2014.

  • patrickahles

    I see a sneak-peak of the new iWatch in late November 2012 and a 2014 Apple’s iTV launch. Both of them launching in mid 2014.

    You psychic?

    BTW: I guess you meant November 2013…

  • Truffol

    I eagerly wait for a car infotainment solution from Apple. Dashboards are so technologically behind it pains us that no one has done anything about it yet. Sure, some car manufacturers have their own solutions like a built-in internet browsers or voice command controls but nothing that’s convenient enough to stop people from using their cell phones in cars.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

(sorry, you need Javascript to see this e-mail address) | Read more posts by .

Posted in News |