This Is What A Jony Ive Designed Leica M Looks Like [Gallery]

jonydesignsleica

Ever since Phil Schiller admitted that Apple considered making a standalone camera at one point, we’ve wondered what the results would look like if Sir Jony Ive’s obsessive attention to detail was applied to a full-framed camera. As part of Bono’s charity auction for Project (RED), Leica unveiled The Leica M for (RED) designed by Jony Ive and Marc Newson that will be auctioned off at Southeby’s on Nov. 23rd to fight AIDS, malaria, and tuberculosis.

Jony and Marc redesigned the Leica M by going through a total of 561 models and nearly 1000 prototype parts over 85 days to create the one of a kind camera that features a laser machined aluminum body, and an anodized aluminum outer shell to go with the full-format CMOS sensor inside.

Get a glimpse of all the impeccable details in the gallery below:

iveleicam8

iveleicam7

iveleicam9

iveleicam1

iveleicam3

iveleicam4

iveleicam5

iveleicam6

  • elcaballeroquediceni

    Kinda bland looking.

  • MrsCleaver

    Jony is a cool guy. He’s clever, creative and conceptually in a league of his own. Messing with Leica, however, is where he should have drawn a line. Not everything in life needs the Ive treatment.

    As a lifelong Leica user, I believe the M series—at least the classic M-cameras, not the overly-expensive, underperforming digi-M’s—are as close to perfect as possible in both design and functionality. An Ive redesign of the venerable Leica M is nothing more than a status symbol for the fabulously wealthy, those who should already be contributing freely to fight AIDS, malaria, and tuberculosis… without getting something fancy in return. It’s something the fortunate few will likely put on a shelf, never having shot a single photo. That’s not why Leitz optician Oscar Barnack invented the 35mm still camera in 1923.

  • Steven Quan

    As a lifelong Leica user, I believe the M series—at least the classic M-cameras, not the overly-expensive, underperforming digi-M’s—are as close to perfect as possible in both design and functionality. An Ive redesign of the venerable Leica M is nothing more than a status symbol for the fabulously wealthy, those who should already be contributing freely to fight AIDS, malaria, and tuberculosis… without getting something fancy in return. It’s something the fortunate few will likely put on a shelf, never having shot a single photo. That’s not why Leitz optician Oscar Barnack invented the 35mm still camera in 1923.

    I wouldn’t take a film camera today if you gave it to me. I wouldn’t care if it was a Leica M. It’s utterly useless. Digital is where it’s at today and Leica is having trouble adjusting.

  • MrsCleaver

    Steven Qunn said:

    “I wouldn’t take a film camera today if you gave it to me. I wouldn’t care if it was a Leica M. It’s utterly useless. Digital is where it’s at today and Leica is having trouble adjusting.”

    That wasn’t my point, Steven. I didn’t say, or even intimate that one should start using a film camera, even though—like ripping vinyl records—there is a movement back to technologies many people still prize.

    No, what I commented on was the folly, even arrogance, of trying to improve on a camera whose development began 90 years ago. It’s easy to come in after all that time and throw some new, clever design elements at a classic, but that doesn’t mean it’s good. I simply repeat that not everything in life needs the Jony Ive treatment.

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News, Top stories | Tagged: , , , , , , , |