Steve Jobs, Newsmaker

By

sj_news

 

We had the sense that in some ways, we’re talking even more about Steve Jobs than we ever did. Then again, we’re called Cult of Mac and our vision of things has a certain, shall we say, focus.

So we checked out a database called Newsbank to see if our hunch was right. After searching nearly 70,000 U.S. publications from 1999 to 2013 (just up to October 4, mind you) to see how many articles featured Steve Jobs in the headline, we feel pretty vindicated.

Back in 1999, the year Jobs introduced the new Power Mac G3 and the color iMacs and “starred” in TV movie Pirates of Silicon Valley, the Apple co-founder headlined about 1,000 articles.

The number remained steady with about a thousand articles a year until 2005, when it bumped up to around 2,500. That was the year when iTunes expanded to include TV shows and music videos and Steve unveiled the new fifth-generation iPod that plays music, photos and video.

The number of news articles dedicated to Jobs nearly tripled by 2007, with the advent of the iPhone. In 2011 with his passing, it peaked to over 15,000 articles. That number hasn’t dipped to under 5,000 articles since. And we have a feeling it won’t for some time to come.

 

 

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