Apple Reorgs Mobile Me, Jobs Says Web Services “Not Up to Apple’s Standards”

FailmeMan, Apple is really trying to make things right today. First, the company released iPhone OS 2.0.1, which everyone seems to agree fixes virtually everything wrong with the prior release (except cut, copy, and paste, of course), and now, it comes to light via Ars Technica that Steve Jobs himself apparently sent out an e-mail announcing the reorganization of the Mobile Me team, saying the internet services suite is “not up to Apple’s Standards.”

The new leader of a combined internet services team will be Eddy Cue, the current iTunes honcho. Jobs noted that the company intends to make Mobile Me into “a service we are all proud of by the end of this year.” That might be possible, but I’m beginning to wonder if the computer side of the equation will ever offer the true Push syncing that was originally promised. Web and iPhone are there, but not the local client apps.

But it’s good to see that even this high-flying Apple crew can admit its mistakes. It was never a good idea to try to launch Mobile Me, the App Store, iPhone OS 2.0 and the iPhone 3G on basically the same day. Is it any wonder that all four of those major hardware, software and service launches experienced some growing pains? Had Mobile Me merely offered over-the-air iPhone syncing at launch, as Jobs suggests in his e-mail, the rest of the suite could have been saved for a 2009 launch with a Snow Leopard Mail and Calendar combo optimized for Push. Let’s hope Apple really takes this to heart — iPhone software development had a negative impact on the launch of Leopard, and the quadruple launch of July 11, 2008 messed up, well, everything. Let’s get some discipline and make the best technology products in the world even better!

Image via Fail Me is More Like It

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Pete Mortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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