Apple’s Official Announcement Videos For The iPhone 5C And iPhone 5S [Video]

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The keynote just ended, and Apple.com has been updated with all of the new details on the iPhone 5C and 5S. The two announcement videos Apple debuted at the event are available to watch as well.

Each video features Jony Ive explaining the philosophy beyond the products. Check them out the 5C video and 5S video on Apple’s website.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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