iPod touch Christmas Activity Surpasses iPhone
Did you spend Christmas day downloading apps for that new iPod touch? If so, you weren’t alone. The volume of iPod touch downloads from Apple’s App Store skyrocketed almost 1,000 percent on December 25th, findings released Monday show. This year also marked the first Christmas where iPod touch app downloads passed iPhone downloads.
“It appears that an influx of new iPod touch devices has flooded the market over Christmas,” mobile app analytics firm Flurry Analytics announced. Additionally, the company said the mostly pre-teen and teen owners of iPod touches are “voracious downloaders.”
Downloads by the iPod touch were 172 percent higher than for the iPhone, Flurry said. Along with new iPod touches, downloads were also spurred by iTunes gift cards for older models.
The Christmas download spike may encourage iPhone and iPod touch developers to make App Store submissions available by December 25.
In another bit of good news for Apple, App Store downloads outpaced the Android Market by 13 percent that day and a 50 percent monthly increase, more than double the Android Market’s 20 percent monthly jump.
[Fortune and MobileCrunch]
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
