During Apple’s last earnings call, Tim Cook said that “our activations in Russia set a record last quarter as the highest-ever quarter.” Like China and other countries where the normal methods of selling phones are different than here in the states, Russia is full of growth potential for Apple.
A new report from TechCrunch claims that Apple executives are visiting the country this week to meet with retailers. One can only assume that the main topic of discussion will be how to market and sell the iPhone more effectively. Apple is expected to ship a cheaper iPhone 5C this fall, which would be hugely attractive in markets like Russia that don’t operate under carrier subsidies.
Russia is the largest internet market in Europe right now, and it is also the fastest growing European country for mobile usage. It makes sense for Apple to be focusing on expansion there. Visit the source link below to read more about the hurdles Apple faces in the Russian market.