Apple Has Its Eye On Mother Russia


In Soviet Russia, iPhone buys you.

During Apple’s last earnings call, Tim Cook said that “our activations in Russia set a record last quarter as the highest-ever quarter.” Like China and other countries where the normal methods of selling phones are different than here in the states, Russia is full of growth potential for Apple.

A new report from TechCrunch claims that Apple executives are visiting the country this week to meet with retailers. One can only assume that the main topic of discussion will be how to market and sell the iPhone more effectively. Apple is expected to ship a cheaper iPhone 5C this fall, which would be hugely attractive in markets like Russia that don’t operate under carrier subsidies.

Russia is the largest internet market in Europe right now, and it is also the fastest growing European country for mobile usage. It makes sense for Apple to be focusing on expansion there. Visit the source link below to read more about the hurdles Apple faces in the Russian market.

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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