Vevo Working On Apple TV Channel For Showing Music Videos 24-7

Ready to get your One Direction fix on the Apple TV?

Ready to get your One Direction fix on the Apple TV?

Popular music video platform Vevo is working on its own channel for the Apple TV, according to a new report from AdAge. The channel will offer free access to premium music videos 24-7, and Vevo will likely use ads to make money. Vevo already offers a free iOS app that plays short ads between videos.

On the Apple TV, Vevo will probably create an experience akin to Vevo TV, the company’s free, round-the-clock internet station that shows music videos and is supported by ads.

Because the Apple TV doesn’t have an open SDK for developers, Apple has to reach out to content makers specifically. More channels have been added to the Apple TV in recent months from the likes of HBO and ESPN.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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