Popular music video platform Vevo is working on its own channel for the Apple TV, according to a new report from AdAge. The channel will offer free access to premium music videos 24-7, and Vevo will likely use ads to make money. Vevo already offers a free iOS app that plays short ads between videos.
On the Apple TV, Vevo will probably create an experience akin to Vevo TV, the company’s free, round-the-clock internet station that shows music videos and is supported by ads.
Because the Apple TV doesn’t have an open SDK for developers, Apple has to reach out to content makers specifically. More channels have been added to the Apple TV in recent months from the likes of HBO and ESPN.