Shoot in raw, not jpeg - Learning how to get the best color in your pictures takes experience, practice, and an intimate knowledge of how your camera will react in different lighting conditions. Until you have this knowledge, shooting in raw will allow you to easily correct your picture’s color after it has been taken while still maintaining its precious fidelity.
About the authorErfon Elijah is the producer and host of The CultCast, a photographer, and the founder of the Seattle indie brand Might Tees. When not designing graphic tees or recording podcasts, you’ll find him on Xbox Live hunting Modern Warfare 3 foes like the Predator. Here are his tweets...