Social weather iPhone app Weathermob has just seen a big, fat update, which Weathermob‘s PR people describe as “a deeper, more delightful and safer understanding of weather.”
With new activity-based (surfing, hiking, golfing, gardening) channels and additional detail added to the realtime weather trends aggregated from its users, this is social weather, and unlike anything else available at the app store.
For those of you not already using the app, Weathermob is a little like crowdsourced weather. It takes weather staples like temperature and cloud cover, then goes way beyond, adding a vivid social platform. It aggregates weather reports from its users — the company claims about 100,000 active users each month — and creates a montage of user-supplied photos, moods and comments about the weather.
The big new feature is channels, which basically tag each report with an activity, so users can go in and search for the things they like to do, at specific locations. For instance, if you’re a lazy longboarder like me, you could check to see what other surfers are saying about conditions down at Sunset Beach.
That’s not all, as Weathermob’s developers have also built common social-platform features like comments, likes and the ability to follow other users into the app. They’ve also partnered with forecast.io for better hyperlocal weather forecasting and beefed up their server capacity.
Weathermob’s people also like to harp on about their app’s extraordinary “session times,” which they claim averages about 6.5 minutes. That means the average user spends over six minutes messing around on Weathermob after opening it. Ever done that with another weather app?