T-Mobile CEO Says AT&T Next Is All “Smoke And Mirrors”


As a response to T-Mobile’s new Jump plan that allows customers to upgrade their smartphone once a year for free, AT&T announced Next two days ago, which offers similar perks as Jump but at a much higher cost.

T-Mobile’s CEO, John Legere has already launched an AT&T Next bashing campaign to go along with the anti-AT&T rant filled keynote he delivered on July 10th. According to an email exchange with CNET, Legere views AT&T Next as just “a poor copycat” of Jump that’s designed to ripoff consumers more than ever:

“Their offer is terrible for consumers. They’re charging you twice on the same phone and calling that a good deal. Why they think anyone would go for this plan is baffling to us.

Unlike AT&T Next, customers who sign up for Jump are also placed on a lower-cost service plan to reflect the lack of a subsidy. Customers pay $10 monthly fee for Jump but the lower service rates and extra upgrades might be appealing to some consumers. However with AT&T Next you’re still stuck on a plan with higher rates and subsidy fees.

Verizon is also expected to announce its version of an early upgrade plan -Edge – at a keynote on July 23rd, along with a new line up of Droid smartphones to compete with the iPhone 5 and Samsung Galaxy S4.

  • Shane Bryson

    Here’s an idea, how about you both figure out how to make your networks not suck and also stop grossly overpricing your plans.

  • joewaylo

    It’s all about grabbing more money out of your wallets.

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Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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