Tim Cook and co. have claimed that the Apple TV is just a hobby device, but that hasn’t stopped it from dominating the TV streaming box industry.
A new report from Frost & Sullivan claims that Apple TV now accounts for 56% of the worldwide IP streaming devices market and its nearest competitor, Roku, isn’t even close.
According to Frost & Sullivan, Roku’s global device sales in 2012 only accounted for 21% of the market, less than half of Apple TV’s. TiVO came in third with 6.5% of global sales, while the other 15.9% was split up between Boxee TV, Logitech Revue, Sony, Vizio, and tons of other also-rans.
As reported by GigaOm, analyst Dan Rayburn thinks Apple TV owes it success to the iPhone and iPad:
“Apple TV’s AirPlay feature was strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen, and it is AirPlaying – not (online video) streaming – that is the primary reason for purchase of Apple TV devices.”
Apple reported that it sold 13 million Apple TVs by the end of Q1 2013, even though it has the same price tag as some of the 5 million boxes Roku has sold in the U.S. Frost and Sullivan estimate that Apple and Roku are the only two companies that sell more than a million TV streaming devices per year.