Apple TV Now Accounts For Over Half Of All Streaming Boxes Sold Worldwide

appletv

Tim Cook and co. have claimed that the Apple TV is just a hobby device, but that hasn’t stopped it from dominating the TV streaming box industry.

A new report from Frost & Sullivan claims that Apple TV now accounts for 56% of the worldwide IP streaming devices market and its nearest competitor, Roku, isn’t even close.

According to Frost & Sullivan, Roku’s global device sales in 2012 only accounted for 21% of the market, less than half of Apple TV’s. TiVO came in third with 6.5% of global sales, while the other 15.9% was split up between Boxee TV, Logitech Revue, Sony, Vizio, and tons of other also-rans.

As reported by GigaOm, analyst Dan Rayburn thinks Apple TV owes it success to the iPhone and iPad:

“Apple TV’s AirPlay feature was strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen, and it is AirPlaying – not (online video) streaming – that is the primary reason for purchase of Apple TV devices.”

Apple reported that it sold 13 million Apple TVs by the end of Q1 2013, even though it has the same price tag as some of the 5 million boxes Roku has sold in the U.S. Frost and Sullivan estimate that Apple and Roku are the only two companies that sell more than a million TV streaming devices per year.

Related
  • Krizoitz

    And how does this change when you include the various consoles (Xbox 360, PS3) smart TVs, Blu-ray players with built in streaming, etc.?

  • rigit_digit

    I dig my Apple TV. I don’t know anyone who has one personally, but it sounds like that’s about to change if they are selling that many of them.

About the author

Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , , , |