Bing App for iPhone: Smart Move or Wishful Thinking?
Microsoft just launched an app for its search engine Bing for iPhone.
Offered gratis on iTunes, the idea is to put a Microsoft search engine in the hands of iPhone users who have shunned Microsoft smartphones.
Capturing the iPhone market might be a way for Microsoft to bump up traffic for the “decision engine,” which currently has about 10% of the US Internet search market.
Wishful thinking? Maybe not: the first 247 reviews, 191 are five star — 77% — though some of the comments “I love this app, it’s a great Christmas present from Microsoft” set the BS-ometer spinning.
Any Bing aficionados out there planning to download the app?
I gave the web version a quick whirl when it first came out, but it didn’t blow my hair back. Haven’t bothered since.
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on 
