Bing App for iPhone: Smart Move or Wishful Thinking?

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Microsoft just launched an app for its search engine Bing for iPhone.

Offered gratis on iTunes, the idea is to put a Microsoft search engine in the hands of iPhone users who have shunned Microsoft smartphones.

Capturing the iPhone market might be a way for Microsoft to bump up traffic for the “decision engine,” which currently has about 10% of the US Internet search market.

Wishful thinking?  Maybe not: the first 247 reviews, 191 are five star — 77% — though some of the comments “I love this app, it’s a great Christmas present from Microsoft” set the BS-ometer spinning.

Any Bing aficionados out there planning to download the app?

I gave the web version a quick whirl when it first came out, but it didn’t blow my hair back.  Haven’t bothered since.

Via Silicon Valley Insider

About the author

Nicole MartinelliNicole Martinelli heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you're doing something new, cool and Apple-related, email her.

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