Bing App for iPhone: Smart Move or Wishful Thinking?

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Microsoft just launched an app for its search engine Bing for iPhone.

Offered gratis on iTunes, the idea is to put a Microsoft search engine in the hands of iPhone users who have shunned Microsoft smartphones.

Capturing the iPhone market might be a way for Microsoft to bump up traffic for the “decision engine,” which currently has about 10% of the US Internet search market.

Wishful thinking?  Maybe not: the first 247 reviews, 191 are five star — 77% — though some of the comments “I love this app, it’s a great Christmas present from Microsoft” set the BS-ometer spinning.

Any Bing aficionados out there planning to download the app?

I gave the web version a quick whirl when it first came out, but it didn’t blow my hair back.  Haven’t bothered since.

Via Silicon Valley Insider

About the author

Nicole MartinelliNicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you're doing something new, cool and Apple-related, email her.

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