Apple Ends Lawsuit Against Amazon Over Use Of “App Store” Name

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Apple and Amazon have agreed to end their lawsuit regarding the rights to use the “app store” name, leaving room for both companies to use the phrase.

The case was dismissed on Tuesday afternoon by U.S. District Judge Phyllis Hamilton in Oakland, California. The dismal comes after Apple promised Amazon it won’t sue, thus eliminating the need for a counterclaim from Amazon.

Apple spokeswoman Kristin Huguet had the following to say about the end of the lawsuit:

“We no longer see a need to pursue our case. With more than 900,000 apps and 50 billion downloads, customers know where they can purchase their favorite apps.”

Amazon’s lawyer says that the decision was made by Apple to “unilaterally abandon the case,” and leave Amazon free to use “appstore.” Apple filed the trademark lawsuit against Amazon in 2011, claiming Amazon misused the “app store” name to lure developers to its mobile software service. Amazon claimed that the phrase “app store” was too generic and can’t be characterized as false advertising.

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  • markymac

    I wonder if any Apple’s lawyers ever posed the question to Amazon why they would fight to use a “generic” term. Why not use something else like Microsoft (Windows Marketplace) and Google (Google Play Store) did?

    There’s more than one way to build/promote a store that sells mobile applications. How about “App Jungle” to go along with “Amazon” or “App Bazar”, “App Market”, “App Mall” or a play on words like “Appazon”? Maybe there aren’t a million different directions but to simply use the term “appstore” without thinking or considering any other name is proof enough that they understand there’s power and marketability in the same name Apple is using.

    I suppose Apple realized they were spending way too much money on a frivolous lawsuit and recognized that Amazon isn’t really that much of a threat in the grand scheme of things.

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Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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