In late April, Yahoo released a gorgeously designed new Weather app for iOS. Pretty much everyone loved the new Yahoo! Weather app, except for one thing: the purple logo.
“Officially the ugliest icon ever,” said one Twitter user in response to the app’s announcement. “Its icon isn’t home page worthy,” said another. Some used their available Twitter character counts to criticize the icon with even more ruthless efficiency: “That icon is ass.”
The icon was such a bust that less than a month later, Yahoo made the extraordinary move of replacing the logo with one that was even uglier. Despite this, the new mark was widely hailed as an improvement. Yet just last week, Yahoo updated its official Weather app again, and surprise! The original logo is back, with not a whiff of controversy.
Here’s why everyone hated the Yahoo! Weather app icon… and why Jony Ive and iOS 7 might have helped the design eventually get accepted by iPhone users at large..