AdWeek names “Get a Mac” as best campaign of the decade

The avatar of personal computing: a stodgy and cherubic businessman, played by that ineffably awesome hobo-lover, John Hodgman. The avatar of the Apple experience: insufferable smugness and a warrantless sense of privilege as coalesced together in the immensely punchable mug of Justin Long.

The endless gladiatorial battle between Mac and PC in the abstract, white-space limbo of Platonic ideals has entertained Mac fans since 2006…. a Spy vs. Spy for our times. No wonder, then, that AdWeek just named the “Get a Mac” series of ads the Campaign of the Decade as part of their Best of the 2000’s awards. And the “Get a Mac” ads weren’t the only Apple campaigns to be recognized: those trippy, psychedelic iPod Silhouette ads won AdWeek’s award for “Out of Home Ad of the Decade” (re: Billboard Award).

The iPod Silhouette ads are great, but I’m torn on the win for the “Get a Mac” campaign. It’s certainly the most iconic series of ads of the last five years, but as a lover of Apple products and the Apple experience, the ads have always been irritating to me: as a Mac owner, I’d much prefer to equate myself to the likes of John Hodgman, as opposed to some droopy and languid hipster doofus.

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Still, there’s no doubt in my mind that the “Get a Mac” series deserved to win, so congratulations to Apple! I suppose we can expect many years of Mac vs. PC mayhem to come.

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