Apple is starting to give more attention to the Apple TV, as the recent additions of content like HBO Go and WatchESPN prove. Negotiations to stream cable content via the Apple TV have been underway, and Apple is almost ready to close a deal with Time Warner Cable. Former Hulu executive Pete Distad has also been hired by Apple to handle negotiations with content companies for the Apple TV, according to a new report from Bloomberg.
The Time Warner deal would “give subscribers of the cable television service access to channels via Apple TV.” Distad was in charge of marketing and distribution at Hulu, and Apple has brought him on to strike deals with other cable companies in the future.
Apple’s Eddy Cue has been in charge of negotiations leading up to Distad’s hire, and the Apple TV has yet to strike a major cable deal. Time Warner would be a landmark victory. But you would likely still need to have a full Time Warner subscription for your home, so don’t get your hopes up too high.