This time last year, loads of experts were hypothesizing that Apple couldn’t succeed in the cell phone market. Well, it’s been a year, and the first generation did well enough, and the 3G version will almost certainly eclipse its sales by a huge margin.
The Industry Standard had the foresight to go back to some of the iPhone’s biggest critics and see what they have to say for themselves now. My favorite reply is from Rob Enderle, the famously off-the-mark tech analyst who seems to believe that the only difference between Apple products and other technology products is marketing.
I still don’t think it is a great phone, though, and without Apple marketing I doubt it would have done nearly as well. Apple could probably sell refrigerators to Eskimos.
Well if Apple designed those fridges, I would be in line to purchase them! Marketing on its own doesn’t lead to long-term growth. You can apply great marketing to a crummy product, as Microsoft is about to try with Vista, and it rarely makes a difference. Great marketing for a great product? Succeeds, but not just because of the advertising!
Anyway, it’s a fun read overall. A shame they couldn’t get John Dvorak to reply — I’m fairly certain he’s the only person who actually called on Apple to cancel the iPhone because Apple couldn’t stand up to heavy competition from Nokia and Motorola. Um…yeah. I don’t know if anyone is afraid of Motorola right now…
They should also hit up Maddox and his thrilling Nokia E70 that looks like a stun-gun.
Via Daring Fireball