Best Buy is set to knock $50 off the iPhone for a four-week promotion that starts this Sunday, AllThingsD reports. The discount will apply to the iPhone 4, the iPhone 4S, and the iPhone 5 when bought with a two-year contract on AT&T, Sprint, or Verizon.
The retailer is also expected to hold a number of “shorter-term promotions” over Memorial Day, which will see reductions on several popular, but older, Android-powered smartphones.
Best Buy’s iPhone reduction comes at a time when a number of carriers have been slashing the price of the device ahead of the iPhone 5S launch this fall. Verizon began offering the iPhone 5 for just $99 earlier this month, while AT&T was happy to give you one for free if you traded in your old iPhone 4S.
With Apple’s latest smartphone now more than halfway through its lifespan, reductions like these will likely become a more frequent occurrence as retailers and providers look to boost sales.