Microsoft Attacks iPad’s Hardware Specs And Multi-Tasking In New Ad [Video]

Microsoft is obviously tired of everyone saying that Apple is the only tablet maker that innovates. Last night Microsoft published its first Windows 8 tablet vs iPad ad that made fun of Siri, but the company’s not stopping there.

Microsoft just posted another anti-iPad ad to its YouTube channel this morning. Rather than belittling Siri though, the new ad takes the iPad to task over its specs by comparing it to the extremely popular ASUS VivoTab RT.

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  • CharilaosMulder

    Funny how they need to show a third party tablet for stating it’s thinner and lighter. Even more funny how they’re trying to say the iPad is inferior because MICROSOFT office isn’t available for iOS. At least I’ve learned something. I now know there is a “special Apple printer”.

  • djcolley

    They have to do something with only 2 million units sold and the rest roiting in warehouses. Microsoft wants you to buy a thicker, hotter, slower, and outdated in all categories tablet. Makes sense from their point of view.

  • Ianthetechman

    The thing is they are aimed at very different people ! Microsoft are trying to make devices that are used in the work place and apples ipad is a more fun and overall better media device.
    They also fail to mention things like the battery life vs the ipad ? I am passionate about tech and own many devices and the ipad kills every other tablet as far as battery life goes and the user experience on the ipad is also second to none.

  • Jdsonice

    Poor Microsoft.

  • Kay9

    Yeah that’s pretty misleading to say “needs a special Apple printer”. I don’t have an iPad, but I installed some free app on my wife’s iPhone that enabled printing on our Canon MX870. (which is apparently actually made by Apple, not Canon) I assume one can do the same thing on the iPad.

    I’ve had an HTC DNA phone for a few months now, and while there’s things about it I like, it just can’t compare to the wife’s iPhone in terms of fluid responsiveness and the general overall polish of the apps and how things work. I find myself wishing I hadn’t missed the deadline for exchanging. I suspect this comparison might also apply to iPad vs. Windows tablet.

  • iSteve

    What else can we expect from Microshit?

  • technochick

    False advertising, using Apple IP without permission, how long until there’s a lawsuit over these ads. Much like the whole thing with the Laptop Hunters when they kept airing an ad that said ‘starting at $1899′ after Apple knocked $100 off price

  • technochick

    Yeah that’s pretty misleading to say “needs a special Apple printer”. I don’t have an iPad, but I installed some free app on my wife’s iPhone that enabled printing on our Canon MX870.

    A great number of wireless printers have the drivers for AirPrint so no apps are needed

  • rigit_digit

    I’m am fanboy – but this ad will get people to buy MS tablets. False or not – it does not matter. What matters for MS is to sell tablets.

    I’d never buy one because I know better, but there are millions who don’t know better. The side by side “presentation” worked well for Amazon because they appeal to those on a smaller budget. MS stole the overall concept rather well. Will it “shake things up” for Apple? No – but it is fun to watch the other players fight for marketshare. If you’re a marketing student – there is a ton of great gold going on these days.

  • rigit_digit

    I’m am fanboy – but this ad will get people to buy MS tablets. False or not – it does not matter. What matters for MS is to sell tablets.

    I’d never buy one because I know better, but there are millions who don’t know better. The side by side “presentation” worked well for Amazon because they appeal to those on a smaller budget. MS stole the overall concept rather well. Will it “shake things up” for Apple? No – but it is fun to watch the other players fight for marketshare. If you’re a marketing student – there is a ton of great gold going on these days.

  • Andrew Newsome

    I love how everybody forgets the Mac vs. PC ads when Microsoft start doing similar things.

    Sure it is lame when you try to demote the competition, but all companies do it.

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Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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