Apple Is Moving Its Flagship Retail Store In San Francisco To Union Square

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Apple’s current flagship store in San Francisco is in something of a cramped location, so Apple wants to move it three blocks away, to Union Square.

The San Francisco Chronicle reports:

Apple has submitted plans to open a new retail store on Union Square, replacing its nine-year-old store at Stockton and Ellis streets a few blocks away.

Supervisor David Chiu said he hoped the new silver box-shaped computer store and customer service center would “turbo-charge” the Union Square area, which has long been home to many of the city’s high-end retailers.

The new outlet will occupy the space at Stockton and Post streets formerly occupied by Levi’s and be about 45 percent larger than the existing space, though it will include all the same features.

In addition to being larger, the new location will actually employ more workers, although not 45% more: instead, Apple expects just 50 new jobs to be added.

San Francisco is hopeful that while the new Apple Store may be further away from a public transit stop, it will increase foot traffic in Union Square and help boost sales for other businesses in that area. Seems likely.

No date for the move has yet been announced.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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