AT&T Plans To Launch Pre-Paid ‘All In One’ Brand On June 15th


It’s no secret that AT&T is the least affordable carrier for the iPhone in the U.S. While T-Mobile has quickly rebranded itself as “The UnCarrier” and other prepaid carriers have attracted customers with their flexible plans and cheaper service, AT&T has clung to its expensive data and phone plans. All that might be ending soon though.

AT&T is planning to launch a pre-paid brand called ‘All In One” on June 15th to compete with other pre-paid carriers like Cricket, U.S. Cellular, Boost and now T-Mobile. The new AT&T pre-paid brand will offer customers monthly services starting at $35 per month for feature phones and $50 per month on smartphones.

According to a report by Fierce Wireless, All In One will offer unlimited talk, text and data for $35 a month of feature phones. Smartphones will get the same thing except only 2GB of data for $50 a month, or 5GB of data for $70.

The creation of All In One is likely a response to both T-Mobile’s new prepaid smartphone plans, as well as Verizon’s. During its first quarter results for 2013, AT&T announced that it lost 184,000 prepaid subscribers.  Testing of the new plans will get underway soon in Texas and Florida, followed by the official nation-wide launch of All In One on June 15th.


About the author

Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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