The Sex App Shop brings (more) porn to iPhones

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It’s hard to think of a more forward thinking bunch of visionaries than the true pioneers of the fastly changing frontiers of technology: hard core pornographers.

Time after time — Betamax, VHS, Laser Discs, DVD, Blu-Ray and the Internet — pornographers are the first to embrace new technology, hoping to add yet another sales channel to their already rich smut peddling arrays. Compare pornographers to industries like the RIAA or MPAA, who are hopeless to embrace new technology that might threaten their old, stagnating business models, and it’s really hard not to think pornographers are one of the few media entities out there who really get tech.

Needless to say, porn would like a piece of the App Store, but Apple’s prudish policies aren’t having any of that. But pornographers are nothing if not ingenious, and a group of them have now launched the Sex App Shop, which the press release heralds as “the world’s first legal alternative to [the App Store],” featuring a wide range of adult content from major labels like Playboy, Vivid, VCA, Wicked Pictures and New Sensation. Apps costs $0.99, and yearly memberships with unlimited downloads is available for $99.

To be clear, the Sex App Shop isn’t anything more than a web app. You simply visit sexappshop.com (NSFW, natch) on your iPhone or iPod Touch and it automatically adds a bookmark to your homescreen: from there, the Sex App Shop acts as a front-end for additional, erotic themed web apps, whether free or priced.

It’s clever. What the porn industry seems to have recognized is that they don’t actually need Apple to get people buying smut on their iPhones. Most porn content is visual, either in images or video, while a porn app like a game is going to likely be a novelty that doesn’t really need any of the iPhone’s advanced programming functions to get its point across. Web apps work just fine for both. By opening their own porn-distributing web apps, pornographers get to sell the content they want without suffering through Apple’s inscrutable App Store approval process, or giving Apple a share of the cut. Good job, pornographers!

The press release:

SEX APP SHOP LAUNCHES INTERNATIONALLY WITH ADULT CONTENT FOR IPHONE

Safe, Legal and Discreet Store Offers Apps, Videos and Photos with Full Nudity from Huge Library of Content Including Major Studios and Labels

LAS VEGAS – Dec. 2, 2009 – iPhone users rejoice, now there really is “an app for that,” with the launch of the Sex App ShopTM available for download now on the iPhone and iPod touch. The Sex App ShopTM is available free at www.sexappshop.com and once downloaded, users can enjoy adult content from major labels and studios including apps, videos and still photos that can all be accessed anywhere, anytime. The world’s only legal app store alternative, the Sex App ShopTM is owned by Maria Gara, America’s sexiest magician, fire eater, snake handler and adult model.

“We wanted to create a store for all the iPhone users out there who have been looking for a secure, fast and legal way to view real adult content without jail-breaking or hacking their devices,” said Maria Gara, ‘The SnakeBabe’ and owner of Premier App Shop LLC. “Our apps are delivered over the air instantly without requiring an iTunes transaction.”

The Sex App ShopTM has partnerships with major studios, labels and distributors of adult content. Featured models include Penthouse Pets and stars seen in Playboy, Vivid, VCA, Wicked Pictures and New Sensation. Apps currently available from the Sex App ShopTM are 99 cents. Alternatively, a yearly membership is available for $99, giving users instant access to a library of more than 10,000 images for free. New apps are constantly added and the store’s library of content is growing daily.

The creators of the Sex App ShopTM have gone to great lengths to ensure users enjoy industry-leading privacy settings. For quick discretion, while browsing for viewing apps, users can simply tilt their device and a false newspaper quickly appears on the screen, disguising any app content. Credit card statements are billed as Premier App ShopTM, which is a fully-operational magic trick site, thus creating an innocuous decoy for snooping bosses or family members. The home screen icon can also be edited by the user to look like something inconspicuous. Additionally, there are no traces of adult content in the user’s browser, video player or photo viewer.

Sex apps are available with one-click access and don’t a need a Web connection to run, allowing for efficient offline viewing of apps, even in the most remote locations. For a more thorough shopping experience, the Sex App ShopTM features an intuitive overview screen where users can tap and enlarge images and a preview player to help make an informed buying decision. Once purchased, users can tap photos to navigate to the next or previous image or tap the logo to return to the overview. The autoplay feature cycles through the entire app and keeps playing until the user prompts it to stop.

At launch, the Sex App ShopTM will feature content for virtually every taste. With more than 30 categories currently available, users can choose from a screen full of different shops, depending on what they’re in the mood for that day. Once purchased the user owns the app and if ever lost can be re-downloaded for free.

Additional press materials including downloadable videos and images available here: http://sexappshop.com/media/.

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About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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