httpv://www.youtube.com/watch?v=ntyXvLnxyXk&
Magazine publishers are drooling at the upcoming Apple tablet because it will allow them to repurpose their content for the digital age with minimal changes — and possibly charge for it.
Wired magazine, for example, has for a long time been trying to find a way to republish the mag digitally — but preserve the layout, especially the splashy ad spreads for advertisers. So the tablet is perfect for them. It’s the mag — on a screen.
Sports Illustrated is the latest magazine to join the fray with a slick-looking demo you can watch above.
It actually looks pretty cool. It’s an interactive magazine that preserves the best of the format — the big pictures, the slick ads — with digital-age multimedia and interactivity. Maybe the tablet will save the mag industry after all?
Via 9to5Mac and Media Memo.
