Sports Illustrated Previews Interactive Mag For Apple’s Upcoming Tablet
Magazine publishers are drooling at the upcoming Apple tablet because it will allow them to repurpose their content for the digital age with minimal changes — and possibly charge for it.
Wired magazine, for example, has for a long time been trying to find a way to republish the mag digitally — but preserve the layout, especially the splashy ad spreads for advertisers. So the tablet is perfect for them. It’s the mag — on a screen.
Sports Illustrated is the latest magazine to join the fray with a slick-looking demo you can watch above.
It actually looks pretty cool. It’s an interactive magazine that preserves the best of the format — the big pictures, the slick ads — with digital-age multimedia and interactivity. Maybe the tablet will save the mag industry after all?
Via 9to5Mac and Media Memo.
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: 
