As more cable subscribers start to embrace the idea of ditching cable for services like Netflix and Hulu Plus, cable companies are quickly trying to entice subscribers to stay by offering TV everywhere on every device.
Time Warner Cable announced today that starting tomorrow, TWC subscribers will be able to stream live TV to their Apple devices for the first time ever. An update for TWC’s iOS app should roll out tomorrow that will make 11 live national news, sports, and entertainment channels available to subscribers outside of their home, via an iPhone or iPad.
The initial offering of shows available for live streaming are pretty paltry but include the Big Ten Network, the Pac-12 Network, TV Guide Network, and BBC America. Hopefully better channels will be added in the future.
Along with live-tv streaming, Time Warner also plans to offer on-demand programming from select networks like Comedy Central, MTV, and Nickelodeon.
Time Warner Cable first allowed live TV to be played on iPads inside subscribers’ homes, but the new update will allow subscribers to access the content regardless of location. Streaming over 3G / 4G will be limited to Verizon’s network until Q4 2013, but all users can stream over WiFi as much as they like.
- Source Bloomberg