Hollywood Is Starting To Take Vine Seriously


Vine is being used to tell stories at The Tribeca Film Festival, an event founded by Robert De Niro and Jane Rosenthal. The festival takes place later this month, and there’s a competition for ultra-short films shot exclusively on Vine, Twitter’s video sharing app for the iPhone.

Aspiring filmmakers have been submitting Vines to Tribeca under the #6SECFILMS hashtag on Twitter. The submissions that make the cut will be highlighted on the festival’s website later this month and receive a cash prize. 

The categories for the festival are #genre, #auteur (scripted shorts), #animate (animated Vines), and #series (multiple Vines broken up into a series). One of the judges is actor Adam Goldberg, the “King of Vine.” Tribeca stopped accepting Vines for the competition this past Sunday.

“You can tell a whole story in six seconds.”

In a recent interview with The Wall Street Journal, Rosenthal said that Vine is great because it goes “back to basics of looking at just imagery and sound in the most fundamental way.” The limited nature of Vine makes it a unique avenue to explore storytelling. “I was just trying to time on my iPhone six seconds just to get a sense of what that is,” said De Niro. “It can actually be a long time. One one-thousand, two one-thousand, three one-thousand, four one-thousand, five one-thousand, six one-thousand – you can tell a whole story in six seconds.”

Check out all of the effort these filmmakers put into creating a six-second short on Vine for the competition:

Hollywood Is Starting To Take Vine Seriously

And the final product:

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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