Apple Operations VP Jeff Williams In China Dealing With Recent PR Backlash

Jeff Williams

We’ve covered the Chinese government’s multiple media attacks on Apple extensively here at Cult of Mac. The state-run press has been slamming Apple for everything from iPhone warranty practices to declining interview requests from Chinese journalists.

Apple CEO Tim Cook recently issued a public apology to try and douse the firestorm, and China seemed to warm back up to Apple. Jeff Williams, Apple’s Senior Vice President of Operations, is reportedly in China right now dealing with the backlash.

According to a Chinese publication, Williams is in Beijing. He is assumedly talking with the media/government and checking up on Apple’s operations in the area. If Apple wants to continue expanding in China, it needs to stay in the government’s good graces. Other outside companies have been pushed out of China after they started getting too popular.

Tim Cook was Apple’s head of Operations before he became CEO. Now that the torch has been passed, Williams overseas all of the company’s logistics and its relationship with Foxconn and the rest of the supply chain. Williams was with Cook during his first visit to China as Apple’s new CEO.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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