The Sun (UK) Spoofs iPhone Ads for 40th Anniversary

Pete Mortensen ()

Pretty darn clever. I really like the use of the pinch gesture. Strangely, it seems to have no effect.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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Posted in Advertising, News |

  • http://www.spongeinside.nl Sponge

    Would have been cool if they did a bit more with the gestures… zooming in a bit or something related.. Nice ad anyways :D

  • http://whiteland.net/jonathan JonathanW

    Strange? No “Page 3 Stunner” in that edition of the Sun, so it can’t be real. I suspect this is a cheap chinese knock-off.

  • Dan

    Very clever, shame it’s for the sun newspaper which has a life span of a few minutes to a normal person who can read properly.

  • Gray

    Nice technology. Pity about the content.

  • Celso Dantas

    Hahah. I loved it!

    Newspaper is loosing readers to the computer, but it’s still trying to survive.

    I don’t spend a 1 dime in newspaper, it much easier to read it on the cell or computer. =]

  • Ryan

    @JonathanW

    Page 3 was rejected ;)