T-Mobile USA has announced a new iPhone trade-in program ahead of the carrier’s official iPhone launch on Friday. Customers who trade in their old iPhone 4 or 4S will see the $99 down payment for a 16GB iPhone 5 dropped to $0, plus they’ll receive up to $120 additional credit.
“Our message to iPhone 4S and iPhone 4 customers is simple: bring in your device and trade up to iPhone 5 on T-Mobile,” said Mike Sievert, chief marketing officer for T-Mobile. “We’re making it incredibly attractive to buy an iPhone 5 by pairing an unbeatable upfront price and trade-in offer with Simple Choice, the most hassle-free and affordable rate plan in wireless.”
The offer will run until Father’s Day on June 16, and it’s designed to get existing iPhone users switching from rival carriers. It also gives those who already use an older iPhone on T-Mobile unofficially a reason to upgrade to the iPhone 5.
In addition to a free iPhone 5, which usually costs at least $99 upfront, trade-in customers will also receive up to $120 credit, depending on the trade-in value of their old iPhone. That credit can then be used on their monthly payments, an existing T-Mobile bill, or on the purchase of accessories for their new iPhone.
Friday’s launch will see T-Mobile officially selling the iPhone for the first time since the device launched almost six years ago, and the company’s new “Uncarrier” plans, which hope to kill traditional two-year subsidies, give consumers a great reason to switch to T-Mobile when their existing contract is up.