There are all kinds of little tricks developers can use to try to get their app to gain some recognition in the App Store, but Matt Henderson inadvertently discovered that naming your app ‘Butt Crack’ can reap unfathomable rewards.
When Henderson released his new app called Rego, he noticed that for some reason, the app had some massive Brazilian appeal. Over 25% of all downloads came from Brazil, which was strange considering there’s no support for Portuguese. What Henderson didn’t know is that Rego is a slang term for ‘butt crack’ in Portuguese, and everyone was downloading his app in hopes of seeing some badonkadonks.
A story on Gizmodo Brazil clued him in on why his app — a tool which lets users bookmark their favorite locations on a map — had become a hit in the country. Sure, Henderson was disappointed his app’s popularity didn’t stem from his actual work, but he decided to embrace the regos and keep the app’s current name.
Talking to Macgasm, Henderson had the following to say about the mishap:
The Brazilians seem to really appreciate that we took it in good humor and rolled with it. The response of a lot of people when they see the video is they end up giving the product a try out of curiosity.
Be proud, Matt Henderson. Even though you can’t make a great app that strikes a chord with the heart of the Brazilian people, you can at least come up with a great name and a useful tool. It’s a hell of a lot better than Apple’s own Director of the App Store was able to do.