Amazon To Release $99 Kindle Fire To Steal Sales From iPad Mini

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Amazon hasn’t been able to beat the iPad in terms of features, apps or build quality, but the ace up the online retail giant’s sleeve was always the price: at just $199 for the 7-inch Kindle Fire HD, getting Amazon’s tablet is at least $130 cheaper than Apple’s cheapest iPad mini.

Undercutting Apple on price, then, is the major way Amazon is competing ith Apple in the tablet space, and a new report suggests they are about to take that even further with the release of a $99 Kindle Fire.

According to a new report by TechCrunch, the $99 Kindle Fire will come with a Texas Instruments Processor and feature a 1280 x 600 display, so don’t expect it to boast the “HD” moniker.

Currently, a Kindle Fire costs just $159, so knocking $60 off the top doesn’t seem totally unreasonable.

It’s a strategy that makes sense for Amazon. While Amazon will be taking something of a loss on the hardware, the Kindle Fire line-up of tablets is really just a means of getting a computer wholly dedicated to purchasing things from Amazon in consumers’ hands. Not a bad strategy, when you think about it.

Source: Techcrunch

  • daov2a

    What an absurd title. It’s not stealing if it is a choice by the consumer.

  • Steffen Jobbs

    The Amazon Limbo tablet for $99. “How low can you go?” They’ve pretty much decided to slide a piece of paper under the limbo pole in this case. The way I look at it, if that tablet cost Amazon more than $99 to build, then Amazon is just losing money and it doesn’t matter if it outsells Apple’s tablets. It would seem that Amazon is “stealing” more from itself than it is Apple. It’s a great strategy as long as consumers really are using them to buy media content from Amazon and not jail-breaking it to watch their own movies or to be able to access Google Play or Cydia.