The Top 5 Secrets To Designing A killer iPhone App Site

Leander Kahney ()

spiffingapps

Here’s the Top 5 Secrets for making a killer website to showcase your iPhone app, courtesy of the WebDesignerWall blog.

“To compete with thousands of iPhone apps in the App Store, having a good app icon is not enough. A nicely designed website for the app is very important. A beautiful website helps to drive traffic in and also makes your app stand out from the crowd.”

Here’s the list:

  • One Page — Your app’s site should be one page. No more, no less.
  • iPhone Image — Use an image of an iPhone running the app as the main design element. Drop shadow or reflection optional.
  • Apple App Store Badge — The download button should be Apple’s App Store badge. Easy to spot and instantly recognizable.
  • Animated Screenshots — All sites show screenshots of their app, but animated screens show it in action.
  • Display Pricing — It’s frustrating for prospective customers to not know the price up front.

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About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Apple, iPhone, iPhone Apps, News, Web |

  • http://www.snubcommunications.com Craig Grannell

    Tip six: ensure there are downloadable press assets, so press people like me save time and therefore like you, the app maker, rather than hating you.

  • Soma

    Tip Seven – Make a good app first. This way, the app will help sell itself. Helping developers and users in the long run by not clogging up the app store with junk.

  • John M

    Um, I don’t see the apps price on the photo. (See Tip #5)

  • dave

    The new in-app pricing makes the problem worse. Now, you download a app and get surprised after you use it for a while (both with a random amount and at a random time after you start using it).

    Many apps don’t even bother mentioning in the description that you have to pay for continued and/or full functionality.

  • http://apppopular.com John R. Haigh

    A demo video of a few key features and positive quotes from media may also be helpful. :)

  • http://www.visigraphic.com Chris

    I would like to know more about iPhone user interface for my new apps, does anybody know where i can found iPhone toolbox links ?

    thanks
    Visigraphic

  • http://www.xinsight.ca/betterdeal/ Jason

    The reason pricing isn’t displayed, is that Apple doesn’t allow it. It can be a cause for rejection. (Although you could get approved and then add the pricing to the description or website.)

    It’s not a bad policy, since you never know what someone’s local currency is.

    This restriction on pricing is why you’ll often see devs advertise sales with x% off instead of quoting the exact price.

  • http://www.dinomixer.com Charley Parker

    Apple does not disallow the display of pricing anywhere but in the app itself and application icon. They don’t care if it’s on your website.