The iTV: Black, Chamfered, Gorgeous… And Curiously Ill-Suited For Watching Television [Concept]

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Martin Hajek creates concepts of imaginary Apple products that I always think look pretty good, but have no thought given to usability. For example, his iWatch concept the other day, which basically shrinks an iPad mini to the size of an inch and doesn’t even try to imagine how such a design wouldn’t suck… but hey, it has a leather band!

His new iTV concept for Dutch site iCreate is a similar affair. The black, chamfered design of the device looks very beautiful, but nothing after that makes any sense. It’s like this guy has never even used a television before, right down to the fact that he envisions the iTV as having a Camera app (why?) but not one for either TV or Videos.

More pictures after the jump. I advise Apple to perhaps take the look, but not the UI.

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  • loveMCR

    It 100% won’t be called an iTV.

  • lwdesign1

    The camera app does make sense: The Apple TV should also include a Facetime camera for video chatting via Facetime, Skype and all the various other Internet chat services, so why not have a front facing still camera to record still photos of you and the family to send to Grammy and Aunt Bernice? The current thin iMac line is a great basis for an Apple-branded TV, and I’m hoping they’ll bring out new standalone monitors based on the same design soon. I like the anti-glare coating on the new iMacs, which really DOES reduce glare by about 70%, making them finally usable by me without becoming a mirror. I’m not sure that Apple will actually bring out a TV all by itself unless there is some significant paradigm shift to TV viewing that we all haven’t thought of yet. I’d love to see 30, 40, 50 and 60 inch iMacs with built-in TV reception/cable/HDMI-ready ports so that I can watch TV, work or chat with friends and relatives whenever I want.

  • Bob Smogango

    The camera app does make sense: The Apple TV should also include a Facetime camera for video chatting via Facetime, Skype and all the various other Internet chat services, so why not have a front facing still camera to record still photos of you and the family to send to Grammy and Aunt Bernice?

    What happens if you don’t have an Aunt Bernice? Then the camera is almost useless. Just joking. LOL.

  • Bob Smogango

    It 100% won’t be called an iTV.

    It could if they got authorization to use the name. But if not, then they’ll have to call it something else.

    I’m sure deciding what the call it is probably not the most important thing right now. I’m sure trying to figure out what features to have and not have, etc. is all up in the air.

  • MrsCleaver

    Interesting. You conjure up a “concept of an imaginary product”, then say it is ill-suited. That “reporting” takes some real chutzpah.

  • kriswm

    why does every screen have to look like my iphone homescreen? i don’t think a grid is the best way to navigate via remote. a list where you scroll up and down, even a graphical list, would be more ideal. a grid is only useful when you have direct contact with the screen so you can see more icons and click on them directly.

  • Jesse Hayges

    I’m only going to put this out there as an idea, not as a defense for the camera app being there. Imagine having a front/forward facing camera on your TV. The Kinect, and the eyeToy (from the old PS two), along with the new PS4 (I think), all basically have forward facing cameras for gaming. The apple/iTv, could do the same. Also, having the Camera attached to it could do some of the following things: use facial ident for unlocking the TV’s parental controls, or just the TV in general; it could be used to take family portraits from the couch, which is what a lot of lazy families do anyway, just put the digital camera up on the TV (a flat, level surface) and set the timer switch and go; it could also be used to track gestures for contextual menus, while it might not be precise enough to select and App, it would make scrolling through the Netflix queue a little more interactive; and lastly having the camera there could be great for those of us who use FaceTime, or people who want to post stupid self shots up to FaceBook. I really wish someone would make use of gestures in a forward facing camera so we can stop girls from taking the bird’s eye view, one armed self shots that they post to FaceBook. I would like to see the camera recognize the double L bracket move that we stereotype directors as doing, and make that tell the camera to wait ten seconds and snap a shot.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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