BassJump Beefs Up Your MacBook Speakers With Bigger Bass

Before the iPhone beget the iPhone case, speakers were probably the most-often added accessory for computer systems. But the MacBook has stereo speakers – they just need a bit more bass in the form of a subwoofer. BassJump from Charleston, SC-based Twelve South provides that extra audio oomph, but in a definitely Mac way.
Rather than the usual ugly tangle of wires that we hide under the desk, BassJump ($79) is a sleek subwoofer connected by a single USB cable to your MacBook, MacBook Pro or MacBook Air. A mix of hardware and software “delivers a dramatic improvement over the standard MacBook sound,” the company claims.
The subwoofer and DSP-based software blends the subwoofer with the built-in MacBook speakers. Along with boosting the bass, the software also provides the most important element in Mac gadgets: dials to adjust. BassJump gives you feedback via two classic analog VU-meters. Another min VU-meter sits on your menubar where you can adjust various settings. Among the settings is the ability to customize the sound to match the music style: rock, pop, R&B or whatever.
BassJump is available either exclusively at the Apple Store or at the twelvesouth.com site.
- Via Company, Gadget Lab and CrunchGear


Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.