Found at the Wired Store: Apple Tablet Concept

Rumors about Apple’s still-unannounced but wildly anticipated tablet are flying like crazy at the moment, in a fashion not unfamiliar to the last few months before we finally got to see the iPhone. And, as Ed told you last week, content providers are making pronouncements about getting their stuff on the device, believed to be optimized for reading newspaper and magazines.

Conde-Nast and our old friends at Wired, in particular, are announcing that they’ll be on the Apple Tablet and have already developed a special multi-touch magazine format just dying to be present at launch. They’re so confident about this, in fact, that the holidays-only Wired Store in Manhattan features a concept mock-up of the tablet and its interface, which you can watch in the above video.

Some things to note:

  1. The design concept is…a big iPhone, more or less.
  2. The interface actually looks quite nice, and I could imagine reading it.
  3. There is no way that anyone at Conde has handled an Apple Tablet. They couldn’t possibly be this publicity-seeking or bold about their pronouncements if they had been brought behind the Steve curtain.
  4. Also, the fact that Wired worked with Adobe to create the new format is a clear sign that they’ve had no contact with Apple. Anything based on AIR or Flash is unlikely to be compatible with the Tablet, for all the reasons there is no Flash or AIR on the iPhone

Other than that, this is really fun to watch.

Video Demonstrates Wired‘s iTablet App [Wired]

About the author

Pete Mortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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