Throughout the churn of ever-changing priorities and products at the Mobile World Congress in Barcelona, or at any trade show for that matter, there is one constant: slogans. To be more specific: big banners printed with meaningless corporate gibberish.
This is where the world’s surplus of words like “enabling,” “future,” “innovating,” and “together” go to die, like orange-skinned retirees to Florida.
This year, all buzzwords were present and correct, allowing the Congress to earn its seventh Buzzword Compliance Award from the EU Commision — a feat only equalled by the Blue Sky Out Of The Box-Ivation conference held in Reachout, California throughout the 1990s.
The only hot buzzword we didn’t see was “disruption,” presumably because the suits are — in reality — terrified of such a thing. So, without further delay, let the mocking commence: