While you may chalk up any pro-Apple sentiment here as only true to form, it’s perhaps even more telling when there’s another, more impartial group, claiming an Apple win.
Good Technology is one such independent group. The company provides mobile device, app, and data security to over 4000 customers, including banks, healthcare organizations, governments, and retailers. They also do a quarterly Device Activation Report, which looks at the type of mobile devices and uses in the Enterprise. The Q4 report, released today, details which and how many smartphone and tablet devices were activated by Good Technology’s enterprise customers.
Guess what they found? Hint: it’s in the headline.
Ultimately, the survey found that Apple sells the top five devices that are used in the surveyed companies, and has more than 90 percent of all tablet activations. The iPhone 5, even with its recent release this past September, was the most popular device, followed closely by the iPhone 4 and iPhone 4S, which Good Technology attributes to the discounts that older devices get when Apple introduces a new product like the iPhone 5.
The iPad 4, itself released in October of last year, came in behind the iPad 3 and 2, which altogether made up the 90 percent of tablet activations in the enterprise. This could possibly be due to a perceived increased fragmentation in the iPad line, with corporate purchasers willing to buy older iPad devices to save money.
In the Android arena, Samsung is the top manufacturer of devices, but even their top smartphone, the Galaxy SIII, ranked sixth in this fourth quarter report, with six percent of the device activations reported. The Galaxy Tab, Samsung’s tablet entry and the most popular non-iOS tablet in the study, only hit three percent of all activations.
Some other key findings, from the PDF report:
• The iOS platform secured nearly 77 percent of total device activations, up from 71 percent in Q4 of 2011.
• The iPhone 5 was the most popular device in Q4 of 2012, representing 32 percent of all activations for the quarter.
• Android tablets are gaining momentum. Between Q1 and the end of Q4 2012, Android tablet activations jumped from 2.7 percent to nearly 7 percent of total activations. Good attributes this spike in part to the rise of hybrid phone-tablet devices such as the Samsung Galaxy Note.
• Windows® device activations represented only 0.5 percent of activations in Q4 2012, still a distant third to Android and iOS.
• When looking at types of devices, Android smartphones slightly outpaced iPads in October and finished the quarter only a fraction behind the iPad at 21 percent of all activations in Q4 2012.
It’s clear that Apple iOS devices are the ones to beat in the enterprise, even with the momentum gained by Android-powered devices. Whether this momentum will increase, or even overtake iOS at some point isn’t clear, but it’s studies like these that help us all see past our own biases to the truth of how the market truly is, rather than what we want it to be.