iProduct Placement: Sandra Bullock Goes Rogue in “The Proposal”

Nicole Martinelli ()

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In “The Proposal,” Sandra Bullock plays a Canadian-born, bulletproof book editor who finds herself stuck in Sitka, Alaska while waiting to marry her assistant to get a green card.

After her cell phone gets stolen by an eagle, she picks up a replacement at the town general store — what could be more Alaska? — and then goes to the only Internet cafe around.

And has to answer all of her 37 urgent messages with a handful of dimes on a coin-operated modem system — via a iMac G3.  This in stark contrast to the late-model iMac she had in her New York fiefdom.

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It was one of the only bits in the movie that made me smile. I kind of wish I hadn’t sold mine, old as it was…

8 comments »

About the author

nicole_martinelli

Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on Twitter , Facebook and Google+.

If you're doing something new/cool that's Apple related, email her about it.

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  • Joe

    Got a dark green iMac G3 that just needs the power button fixed (re-soldered maybe). You pay the shipping and it’s yours.

  • http://www.toxicspark.com Andrew Macdonald

    If Nicole isn’t interested in it Joe, I am. Where about’s do you live sir, United Kingdom by any chance?

    Although i have one of the new iMac’s, ive been trying to get hold of one of the old see-through plastic ones to make my room more ‘Mac Oriented’

  • http://www.zoomata.com Nicole Martinelli

    Joe — thanks for the offer, but the shipping would be a problem, even if I trusted the Italian post, I’d hate to see the customs tangle on this one…

  • Nathan

    While I notice a lot of iMacs in television and movies, I am tending to notice more and more that have the fake company’s logo (i.e. sticker) over the Apple logo. Ugly Betty is a good example of this.

  • http://www.zoomata.com Nicole Martinelli

    Nathan — very true. Maybe we should do some posts about “non-product” product placement. It’s bizarre because they are very obvious anyway…Gossip Girl does it a lot, too. (Seem to remember because Blackberry is a sponsor)…

  • Natey

    Yeah, I had been lusting over the new iMac’s, and then say the two G3′s there. So cute! It’s rare that you see them anymore. I like them so much, I got one for a “second computer.” I love it!

  • http://hikeeveryday.blogspot.com Hal Summers

    I have a G3 iMac and just can’t bear to part with it. In my house I have an MPB, mini, iMac G5, 2 powerbooks and I own an eMac that my mom’s using. My wife keeps bugging me to get rid of it but I just don’t know anyone who’s worthy.

  • Ged

    What? This movie was full of laughs!