PopCap’s beloved Plants vs. Zombies has today been made available for free in the App Store. The reduction applies to both the iPhone and iPad titles, which were previously priced at $2.99 and $6.99 respectively. If you don’t already have it, it’s well worth adding to your collection.
It’s unclear how long the reduction will last — neither EA (which now owns PopCap) or PopCap have made that information available — so it’s probably a good idea to download it as soon as you can. You’ll be saving yourself just under $10 for what is undeniably one of the best games on iOS.
Plants vs. Zombies has been a huge success since it made its debut on the iPhone back in June 2010, collecting more than 30 Game of the Year awards. It’s been making its way to most platforms ever since, and was recently updated to support the iPhone 5’s larger display.
EA may have slashed the price to make Plants vs. Zombies a “freemium” title, a model that’s becoming increasingly successful for iOS developers. It means users can download and play games for free, but they can then purchase additional items within the game if they choose to.
Plants vs. Zombies has its fair share of in-app purchases, so this is certainly plausible. But again, EA hasn’t confirmed it, so there’s every chance the price could go back up.