Photo by Silvio Sousa Cabral
Amid reports of a surge in orders for all flavors of Apple gadgetry, anticipation of the iPhone 3g’s July 11 debut has the Apple Retail division preparing for the onslaught and chipmakers such as Broadcom and Marvel hoping happy days are here again.
Wall Street analyst Craig Berger, speaking for FBR Capital Markerts, says the bump in Apple’s supply chain activity “suggest[s] Apple continues to knock the cover off the ball, that its product cycle momentum is ramping, and that any consumer spending malaise in the U.S. or Europe has yet to impact Apple-related product demand.”
In a memo distributed throughout its Apple Stores division, company executives laid the ground rules for interacting with the public as 3G launch day approaches. Among the anticipated issues, the idea of getting on a waitlist for first dibs was shot down definitively by Apple corporate, and retail employees have been told to call any customer who has reserved an iPhone Personal Shopping session on or after July 11th to inform them Personal Shopping sessions will not apply to the iPhone 3G.
At an Apple Store in New York this week, actor Kiefer Sutherland is said to have made a strong case for obtaining a pre-launch iPhone 3G to no avail.
The company plans to hold worldwide retail meetings on July 6th to begin conveying more specific official launch procedures to its staff, according to a report at the Unofficial Apple Weblog.